UNIQLO to Launch Djokovic Line in NYC on August 27th

August 23, 2012 | By New York Tennis Magazine Staff

UNIQLO has announced plans to launch its latest line of tennis apparel modeled after performance wear created for Novak Djokovic, UNIQLO global brand ambassador on Monday, Aug. 27 and in other markets around the world at a later date. In the U.S., the new line will go on sale at the UNIQLO 5th Avenue Store, the 34th Street Store and the Soho Store in New York City.

UNIQLO, sponsor of Djokovic since May, will launch a total of 10 items for adults, ranging from warm-up jackets and pants, to shirts, shorts and accessories. The tennis line will closely resemble the look and feel of the actual performance wear that Djokovic will wear at the 2012 U.S. Open Tournament, beginning Aug. 27 at the USTA Billie Jean King National Tennis Center.

“I am very impressed with the UNIQLO design philosophy,” said Djokovic. “Over a series of regular face to face meetings, which take place in-between tournaments, we discuss a number of details regarding overall design, types of fabrics and materials, and even colors. The UNIQLO creative team, led by Takizawa-san, understands the importance of achieving the right balance of these elements so that my performance wear can support my movement on the court and give me an extra boost of confidence when aiming for my points.”


New York Tennis Magazine Staff
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