Maui Jim Announces Latest Line of Athletic Eyewear

October 13, 2014 | By New York Tennis Magazine Staff
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Maui Jim has hit the ground running with a line of sunglasses that set the pace for the company’s next level of eyewear for athletic performance. The newest line of four sunglasses features strongly defined Grilamid brows and temples from which suspend rimless, lightweight, hybrid-injected polycarbonate lenses to create a pair of sunglasses that withstand rugged activities that demand unobstructed views. The newest style in the line, River Jetty, has just arrived in stores.

Each of the four aerodynamic designs put’s the company’s patented PolarizedPlus2 lens technology into a sleek, flexible models that offer superior fit, durability and anti-slip features.

“With these new styles, Maui Jim adds a new element to its line of athletic eyewear,” said Richard Walker, Maui Jim’s director of product development. “We’ve dialed up the aggressive styling, which in turn enhances the durability of these sunglasses. The rimless lenses offer wide, clear, distorted views. This is a line of glasses that is perfect for people who run, cycle, hike, climb, golf, play tennis or any other active sport.”

Maui Jim has been voted favorite sunglasses company and best sunglasses by optical retailers and many of the top health, fitness and outdoor sports media around the world. All Maui Jim lenses use patented PolarizedPlus2 lens technology that cuts 99.9 percent of glare and eliminates 100 percent of UVA and UVB rays while significantly boosting color, definition and depth perception. All Maui Jim sunglasses have been awarded the Seal of Recommendation from The Skin Cancer Foundation, recognition that the lenses provide safe and effective sun protection and are an important part of an effective defense program against skin cancers of the eye and eyelids.

Like the other styles in the line, River Jetty offer lightweight coverage in a sporty, form-fitting, Grilamid frame that is highly durable and is able to flex with an athlete’s movements. The non-slip Rubberon temple inserts provide extra grip for a more secure feel, and adjustable nose pads prevent slippage during even the most intense activities. River Jetty is the smallest of the four styles with an eye size of 63 mm, bridge size of 16 mm, temple length of 116 mm, and an 8-base curvature for full wrap coverage that fits snugly around small to mid-size faces. River Jetty comes in Gloss Black or Blue with Neutral Grey lenses for optimal protection during bright, sunny days; Rootbeer with HCL Bronze lenses for variable light conditions; or Translucent Matte Grey with Maui HT lenses for times when other lenses would be too dark. 

Hot Sands (see left) comes in the same color options as River Jetty, but this style is sized for slightly wider faces. Hot Sands has an eye size of 71 mm, bridge size of 16 mm, temple length of 116 mm, and an 8-base curvature.

 

Middles (see right) goes a step up in size to offer broader eye coverage. The Black Gold frame with Neutral Grey lenses is a fierce style option. The Matte Rootbeer frame with HCL Bronze lenses easily goes from work to play. Women will love the dressed-up look of the sporty, pearlescent Champagne frame, a new frame color for Maui Jim, that has Maui Rose lenses—a high-performance, blush-colored lens for maximum contrast and crisp vision especially during fast action activities. Middles has an eye size of 72 mm, bridge size of 17 mm, temple length of 116 mm, and an 8-base curvature for full wrap coverage.

Stone Crushers (see left) spices up fall as the largest pair of sunglasses in the line, offered in three color options. White Pearl with Maui HT lenses screams summertime with its palm green color that lets the right amount of useful light into the eye to improve definition and depth perception without losing polarization efficiency. Matte Black with Neutral Grey lenses and Matte Rootbeer with HCL Bronze lenses offer versatile styling for activity-filled days. Stone Crushers has an eye size of 71 mm, bridge size of 17 mm, temple length of 116 mm, and an 8-base curvature.

The lenses in all of these styles have waterproof and oleophobic coatings to shed water and repel smudges, as well as proprietary CLEARSHELL scratch-resistant coating to reduce scratches. The hardware is anti-corrosive. None of these styles is available in prescription.


New York Tennis Magazine Staff
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