Private and Instructional Group Clinics … Not Only for Juniors

December 2, 2015 | By Andy Stuber
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Instructional group clinics and private tennis lessons these days seem to be primarily populated by and marketed toward juniors. That’s fine in the respect that once children begin playing tennis and training at a young age, they will no doubt become competitive players.

But where is the adult population these days, and why aren’t they hitting the courts in instructional groups or clinics? Weren’t many of them once these young budding juniors? If they aren’t former junior players, why wouldn’t they want to embark on a new sports journey, the same athletic opportunity they are affording their children?

“Why should I even invest in tennis as an adult? Isn’t it a little late for me to take on this sport?” This kind of response represents the very common misconceptions that we see in the tennis community. Parents are willing to invest a lot of money for their kids to enjoy the sport, but are very price-sensitive when it comes to their own tennis spending.

Tennis facilities and tennis instructors should work in congruence to develop these opportunities and market them in such a way that the parents finally start to realize, “Why should my kid be the only one playing tennis in the family?”

Many advantages come from both adults and children being involved in organized instructional play. Adults can share in the same passion as their children and eventually play with them on occasion in a friendly family singles or doubles match, and perhaps even team up for club and local park tournaments.

It is also fun as an adult to learn a new sport, improve upon skills, and go even deeper into the nuances of the game. The social factor is also an attractive draw, as you get to meet new friends, form new groups, or even start a rivalry with a fellow player.

For adults who once played as juniors, they can rediscover their passion for tennis and realize how much they actually missed the game in the time they were away from it. Adults, are you reading this? Then hit the courts … all the cool kids are doing it!


Andy Stuber
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