Amazon Prime Video will be the official streaming partner of the ATP World Tour, the ATP and ATP Media announced on Thursday.
In the announcement ATP Media said:
“Starting in 2017, Amazon will have worldwide OTT rights (excluding China), and the full exclusive rights in the U.S., to distribute the Next Gen ATP Finals, outside of ATP’s OTT channel, Tennis TV. This new event, held in partnership with the Italian Tennis Federation and the Italian National Olympic Committee, takes place from 7-11 November in Milan and will showcase the very best men’s tennis players aged 21-and-Under, as well as introducing many new innovations to the game.”
The deal expires at the end of 2018 and also includes three documentaries, which takes fans behind the scenes of the Next Gen players as they compete to qualify for the finals in November, which will air on Amazon Prime Video.
“Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that,” said ATP Executive Chairman and President Chris Kermode. “Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport and entertainment.”