The New York Open announced on Tuesday that will be partnering with the Breast Cancer Research Foundation (BCRF) to raise funds through two Play for P.I.N.K Nights during the tournament at NYCB Live, home of the Nassau Veterans Memorial Coliseum
On Sunday, February 11, the New York Open’s Premiere Night will feature a women’s Play for P.I.N.K matchup between 2017 US Open champion Sloane Stephens and Canada’s No. 1 WTA player Eugenie Bouchard, which will benefit BCRF.
Each year, more than 30,000 devoted women, men, children, and families organize Play for P.I.N.K. (Prevention, Immediate Diagnosis, New Technology, and Knowledge) fundraisers across the U.S. and donate 100% of all proceeds to BCRF in support of its mission to eradicate breast cancer by advancing the world’s most promising lifesaving research.
“We are thrilled to partner with the New York Open,” said Stephanie Hamburger, Executive Director of Play for P.I.N.K. “The money raised through the Premiere Night will help fund critical, lifesaving research and impact the lives of countless individuals and families affected by breast cancer.”
BCRF is also the special session beneficiary for the tournament’s Tuesday, Feb. 13 evening session, when the Bryan Brothers play on Stadium Court.
“We are excited to have the world renowned Breast Cancer Research Foundation be part of the New York Open,” said Tournament Director Josh Ripple. “Play for P.I.N.K. has made a significant impact on many lives, and it’s truly special that we can work together on making a positive impact on breast cancer research awareness and raising money.”
A special co-branded New York Open and BCRF item will also be available for purchase on site, benefiting BCRF.
As the special session(s) sponsor, BCRF will also receive signage throughout the Coliseum, public address announcements, a booth display, and a meet-and-greet with a New York Open player.