| By New York Tennis Magazine Staff
The WTA released its new logo on Wednesday.
Photo via WTA Tour

 

The Women’s Tennis Association (WTA) unveiled a new “corporate identity” on Wednesday, part of which includes a new logo and marketing campaign.

According to the WTA:

“The WTA introduces a new corporate identity today, redefining the organization’s strength as a collective unit of inspiring athletes and tournaments. The launch also reveals a new ‘WTA For The Game’ campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding, which includes the WTA’s first logo redesign in 10 years, coincides with the announcements of a simplified numerical naming system for WTA tournaments.”

Click Here to see the full release from WTA and learn more about its new branding image.