The Garden Cup Attracts Top-Line Marketing Partners For One-Night Tennis Extravaganza at Madison Square Garden

The Garden Cup, the highly anticipated tennis event, has secured a powerful lineup of marketing partners, aligning top brands with some of the biggest names in tennis for the special one-night-only showcase at Madison Square Garden on Wednesday, December 4.

Headlining the event are tennis stars Carlos Alcaraz, Ben Shelton, Jessica Pegula, and Emma Navarro, making this a must-watch event for tennis fans.

• BOAST will be outfitting officials, event staff, and ball persons in their classic on-and-off court apparel. BOAST will also be the presenting sponsor of the BOAST Juniors Invitational match, underscoring its commitment to growing the sport at all levels.
• Fanatics Collectibles will feature the 2024 Topps Chrome Tennis cards of each of the four players and will present them to fans in a lucky row during the matches.
• FICO will serve as the official Trophy presenters of both the women’s and men’s matches at center court.
• JW Marriott Essex House is the official hotel sponsor of The Garden Cup, offering unparalleled accommodations for players and VIPs during their stay in New York City.
• Land Rover Manhattan will showcase a new Range Rover Sport courtside in the Arena while offering VIP experiences for guests and transporting players throughout the city. Additionally, Land Rover Manhattan will host an exclusive VIP reception at their 11th Avenue showroom with the four players in attendance.
• Liquid Death has joined as an official partner of The Garden Cup and will be featured throughout the event.
• Stella Artois will be the official beer sponsor of The Garden Cup.
• Superga will supply the Ivan Lendl model and the 2750 shoe to officials and ball persons, further elevating the event’s stylish environment.
• The Second Serve will serve as the official media partner for the event, delivering top-tier coverage across multiple platforms and providing unique content to fans. The Second Serve is a new tennis media company and lifestyle publication covering global tennis culture and the pro game through photography, illustration and writing.
• USTA Eastern will host a pre-match demonstration of red ball tennis, which uses larger, slower-moving tennis balls so that newer players can learn the fundamentals of the game at a more accelerated pace. This accessible version of tennis can be played on a court or any safe, flat surface, and no experience is necessary.
• Caesars Sportsbook and CrowdRX will also have activations taking place throughout the one-night tennis event.

As part of their sponsorship, marketing partners will also receive courtside seats, access to exclusive player parties, clinics with the players on the Garden court, and additional opportunities for in-arena and on-court engagement, making this an exciting occasion for all involved.

Limited tickets for The Garden Cup are available and can be purchased at the Ticketmaster Box Office at Madison Square Garden (4 Penn Plaza) and online at msg.com. For groups of nine or more, please contact the Group Sales Department at 212-465-6080 or Group.Sales@msg.com. Accessible and companion seats are available via the Accessibility Services Department at 888-609-7599 or AccessibilityServices@msg.com.

The Garden Cup is a Tennis Night Out event.