Beyond the Baseline: Lauren Trevor, The Farley Group
Here in the Northeast, it’s almost that time when the outdoor tennis season goes into hibernation, with the area’s players moving indoors to escape the brutal winter months that lie ahead.
And that means for the local clubs and facilities, it’s time to put up those tennis bubbles that are of such importance, and for years, many clubs not just locally but also worldwide have turned to The Farley Group to ensure their bubble and dome needs, relying on the company’s unmatched expertise and dedication to servicing its clients.
New York Tennis Magazine sat down with The Farley Group’s CEO and President, Lauren Trevor, to discuss the company’s commitment and the services it provides. 
“Customer service and open communication are of paramount importance to us. We view our customers as partners, and maintaining a strong, ongoing relationship with them is fundamental to our approach.”
That approach has made The Farley Group one of the leaders in the industry globally and is the reason it has been the go-to company for nearly 1,000 projects across the world. Ralph Farley, the company’s namesake, brought his concept of creating partnerships with his customers to North America when he arrived here from Sweden more than 50 years ago, and the current team continues that mission to this day.
“What sets us apart from the competition is our dedication to design, technology and customer satisfaction. We take pride in our long-standing industry leadership and the quality of our products and services. Our commitment to providing the best products and ensuring an excellent customer experience makes us stand out.”
All of that is at the core of what has made The Farley Group the leaders in its industry, and the choice of many clubs for their air-supported structures, and that includes some right here in New York. That list includes Stadium Tennis Center in the Bronx and Sportime Randall’s Island in Manhattan, as well as some challenging locations to build domes on top of such as the top of a multi-story parking structure in New York City, and Roosevelt Island beneath the Queensboro Bridge.
The Farley Group also takes pride in its responsibilities to its customers and partners, but also its place in the world and its obligations as a corporation, which includes a commitment to corporate responsibility and diversity. Lauren Trevor is a shining example of this, the first woman to be both the CEO and President of the company, highlighting its dedication to gender diversity and empowerment. It has also helped provide funding to the Johnny Mac Tennis Project, which is dedicated to transforming young lives by removing economic, racial and social barriers to success through tennis.
“This project reflects our commitment to community development and sports accessibility.”
And The Farley Group isn’t committed to diversity simply for the sake of it. Instead, it truly believes that by creating an environment of that kind moves it forward and helps it best serve the needs of its partners, while also understanding its duty as a brand.
“Our core belief is that diversity fosters innovation and creativity, making us a stronger, more reflective workforce of the communities we serve. Corporate responsibility is ingrained in our ethos, exemplified by our significant investments in eco-friendly lighting, focus on energy efficiencies and digital transformation efforts. These initiatives maximize efficiency and innovation while minimizing our environmental impact, contributing to a more inclusive, sustainable and prosperous future.”
And so as The Farley Group continues to drive forward and look to the future, it will do so with the needs of its partners in mind, and doing what it can to serve the communities in which it is working. With the winter months ahead, air-supported structures and domes, not just for tennis facilities but for all multi-sport locations, are a must.
The Farley Group does not take a one-size-fits-all approach to its work and adapts its services and expertise to whatever project it’s working on.
“We work closely with our partners to design a solution that not only meets your requirements but also maximizes efficiency, longevity and sustainability. The key is understanding your specific needs and objectives, whether it’s for sports, recreation or other purposes.”
It’s precisely that dedication which has allowed the company’s founders followed by The Farley Group, to remain at the forefront of their industry for a half-century, and with its reputation worldwide, it hopes to continue that success for another half-century. As a corporation, it takes pride in not only providing its partners with the best service but does so while also being committed to diversity and inclusion.
The Farley Group has been the trusted name in domes and air-supported structures for many locations right here in New York City and provides an essential aspect of the crucial indoor season in our tennis community.
“Our goal is to ensure that every customer feels supported and valued throughout their journey with The Farley Group.”
