SBTA and USTA Eastern Participate in Vive Tu Vida! Event

August 26, 2011 | By Pablo Sierra

The South Brooklyn Tennis Association (SBTA) and USTA/Eastern recently participated in the “Vive Tu Vida! Get Up! Get Moving!” event in the Bronx at the Fordham Road Renaissance Festival. The event, presented to promote physical activity, nutrition, and various health screenings, was sponsored by the Hispanic Federation with the National Alliance for Hispanic.

SBTA and USTA/Eastern were on hand to promote the10 & Under Tennis initiative using the QuickStart format. Jose Rodriguez, USTA-Eastern tennis services representative and Pablo Sierra, SBTA and chair of the Volunteer Committee, were on hand to perform the QuickStart demonstration, and Alexis DeJesus, SBTA volunteer, was managing the booth.

The weather was not great, but as the clouds departed and the crowd arrived, the event got swamped with the eager Bronx crowd, which was there to take part in the day’s activities of health screenings, music, food, salsa music, dancing, and of course, tennis. Within a very short period of time, there were between 15,000-20,000 people converged into a five to six block radius.

The SBTA and USTA/Eastern booth was swamped with individuals requesting information regarding local tennis, and after four hours, all of the complimentary copies of the newly-launched New York Tennis Magazine, the Official Publication of the USTA/Eastern-Metro Region, which included all literature regarding 10 & Under Tennis, were gone.

The SBTA contends that playing tennis every other day for 50-60 min. is a great way of reducing stress, and even lowering glucose levels in the event you are diabetic.

If you are in the area, come out and “Take A Swing." It may be a swing that could change your life.

A live salsa band provides the musical entertainment

 

Attendees turned out in droves to learn about tennis and other healthy initiatives at the “Vive Tu Vida! Get Up! Get Moving!” event in the Bronx at the Fordham Road Renaissance Festival


Pablo Sierra
Centercourt
USTA NTC

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